Terms & Conditions

SJ AB (”SJ”) owns and operates the Internet site located at http://sj.ideascale.com. By accessing, using the pages in this Site and submitting Ideas and other Materials, you agree to these terms and conditions. SJ reserves the right to modify these terms and conditions at any time, without advance notice, and/or to suspend, withdraw or cancel the Site for any reason and at any time. By using the Site, you accept such modified terms and conditions. Children under the age of 18 must obtain their parents’/legal guardian’s consent to these terms and conditions before making Submissions and posting Ideas.

Grant and Restrictions on Use of the Site

The materials and content published on this Site (collectively the "Materials") may not be copied or distributed, republished, uploaded, posted or transmitted in any way, except as otherwise permitted by SJ. The Materials available on the Site are proprietary and the subject of copyright and other rights. Subject to these terms and conditions, SJ hereby grants you a limited right to use the materials, features and services on the Site for your personal, non-commercial use for the sole purpose of posting Ideas, comments or other material on the Site. SJ reserves the right to deny or revoke access to the Site, or any part thereof, at any time in its sole discretion, with or without cause.

Site users may not:

1. transmit through the Site or post any messages that contain any information, data, text, files, links, software, or other Materials that SJ considers to be unlawful, harmful, threatening, abusive, harassing, defamatory, vulgar, obscene, pornographic, hateful, or otherwise objectionable or otherwise use the Site in any way which is in violation of any applicable law or regulation;

2. attempt to conceal or misrepresent the identity of the sender or person submitting the information;

3. disrupt the normal flow of the Site, including any dialogue on the Site or otherwise act in a manner that negatively affects other Site Users;

4. send spam or post, transmit or link to any unsolicited advertising, promotional materials, or other commercial content;

5. post or transmit executable programming of any kind, including viruses, spyware, trojan horses, or any other form of computer programming;

6. post Submissions or use the Site in such a way that in SJ’ opinion damages the image or rights of SJ, other Site users or third parties; and/or

7. create any frames at any other sites pertaining to any portions of the Site.

User Submissions

You give SJ a non-exclusive, free of charge, worldwide, perpetual license to publish your remarks, ideas, graphics, photographs or other information communicated to SJ through this Site (together, a "Submission"). In addition to the right to publish, SJ is also granted the right to reproduce, transfer, edit, modify, adapt, improve, correct, translate, update/upgrade by adding or removing, film, perform or post the Submission in any media.

You are responsible for preventing any unauthorized use of your Site user identity and user log-in details.

SJ retains the right to review, edit or delete from the Site any Submission which SJ in its sole discretion considers illegal, offensive or otherwise inappropriate.

You are responsible for the content of the Submission and you agree to defend and hold SJ harmless from any and all losses, damages, claims, including but not limited to intellectual property right infringement claims, rights, liability and actions of any kind brought against SJ in connection with or related to your Submission and/or any Ideas provided by you.

Intellectual Property Rights and Rights of Use

The Submission of your Idea to SJ is entirely voluntary, non-confidential, gratuitous and non- committal. You grant to SJ and its designees a perpetual, irrevocable, non-exclusive, fully-paid up, royalty-free, sub-licensable and transferable license to use any Ideas or other materials submitted by you in their original and in any modified form (collectively, “Idea”) without restrictions or encumbrances of any kind and without any payment or other consideration of any kind. The license shall include, without limitation, the irrevocable right to reproduce, prepare derivative works, combine with other works, alter, translate, distribute copies, commercialize, exploit, market, sell, display, perform, and license the idea or any part thereof in the name of SJ, or its designees throughout the universe in perpetuity in any and all media now or hereafter known. Any modified version of the Idea and any Materials produced by SJ or its designees in connection with or based upon the Idea shall be deemed Materials owned by SJ and shall not be subject to your approval or payment by SJ of any compensation to you.

You confirm and warrant that the Idea represents your own original work, that you have all necessary rights to disclose the Idea to SJ and granting SJ the rights set out in these terms and conditions, and that neither such disclosure or grant of right, nor SJ review and/or use of the Idea, will infringe upon any other individual’s or entity’s rights. If your Idea is the subject to any pending or registered intellectual property right, you will disclose that fact to SJ at the time of your Submission of the Idea.

Submission of Ideas

Site users have no right to claim implementation of their Ideas. SJ has no obligation, either express or implied, to develop or use your idea and no compensation is due to you or anyone else for any inadvertent or intentional use of an Idea, related ideas or ideas derived from your idea. SJ will give your Idea such consideration as is warranted by its sole judgment. SJ is not obligated to give reasons for rejecting your Idea or to reveal SJ’ activities that are related to the subject matter of the submitted Idea. You will have no right to compensation, remuneration or reward, for submitting your Idea to SJ. SJ may, however, at its sole discretion and in cases where it deems fit, reward you for submitting your Idea to SJ. Any taxes or other charges levied on such reward, is the sole responsibility of the reward recipient.

You understand that SJ may be working on the same or a similar Idea, that SJ may already know of such Idea from other sources, that SJ may simply wish to develop this (or a similar Idea) on its own or may have taken/will take some other action. You hereby waive any and all claims you may have that submissions accepted, reviewed and/or used by SJ or its affiliates and/or designees may be similar to your Idea.

No discussion or negotiations between SJ and you relating to the Idea, shall prejudice SJ’ rights hereunder in any way, or be construed as recognition of the novelty, originality, priority, other rights or value of the submitted Idea.

Except to the extent these terms and conditions are superseded by a separate agreement in writing by you and SJ, you hereby irrevocably release and forever discharge SJ and its affiliates and subsidiaries from any and all actions, causes of actions, claims, damages, liabilities and demands, whether absolute or contingent and of any nature whatsoever, which you now have or hereafter can, shall or may have against SJ and its affiliates and subsidiaries or their respecting successors and assigns with respect to the idea or your submission, including without limitation in respect of how SJ and its affiliates and subsidiaries, directly or indirectly, use the Idea.

Personal Data

By using the Site and making Submissions you hereby consent to the Submissions being uploaded to the Site, and that the personal details provided by you will be processed by SJ in order to administer the Site and market the content thereof and to review the Ideas, in accordance with the Swedish Personal Data Act. The data provided by you may be used for contacting you via email or other electronic means in connection with or related to your use of the Site. The person using the Site and making Submissions is responsible for ensuring that he/she has the right to do so and that any individuals referred to in the Submissions consent to the Submission being uploaded to the Site and processed as set out in these terms and conditions. Scandinavian Airlines System Denmark- Norway-Sweden, SE-195 87 Stockholm, Sweden, is the legal person responsible for the processing of personal data in connection with the Site.


While SJ endeavors to ensure that the Site is available at all times, SJ shall not be liable if, for any reason, this Site is unavailable at any time or for any period. The Materials on the Site may include technical inaccuracies or typographical errors. SJ may make changes or improvements at any time without notice. The materials, information and services on the Site are provided "as is" without any conditions, warranties or other terms of any kind. SJ is not responsible for any incorrect or inaccurate information, caused by any of the equipment or programming associated with or utilized by Site users or by any technical or human error which may occur in the processing of Submissions. SJ assumes no responsibility for any error, omission, interruption, deletion, defect, delay in operation or transmission, communications line failure, theft or destruction or unauthorized access to, or alteration of, Submissions. SJ is not responsible for any problems, failures or technical malfunction of any telephone network or lines, computer online systems, servers, computer equipment, software, email, or browsers, on account of technical problems or traffic congestion on the Internet, at any website, or on account of any combination of the foregoing.

Most of the Materials on the Site are provided by third parties. Such third-party content is the sole responsibility of the person creating such Material. SJ does not control, and is not responsible for third-party content or for any linked web-pages. SJ does not warrant or guarantee the accuracy, reliability, completeness, usefulness, non-infringement of intellectual property rights, or quality of any content regardless of whom creates such Materials.

To the maximum extent permitted by applicable law, SJ excludes all liability and responsibility for any amount or kind of loss or damage incurred by Site users or third parties (including without limitation, any direct, indirect, punitive or consequential loss or damage or any loss of income, profits, goodwill, data, contracts, use of money in connection with the use, inability to use, or the results of use of the Site, any websites linked to the Site, or the material on such websites, including but not limited to loss or damage due to viruses. SJ shall have no liability to Site users other than pursuant to these express terms and conditions.

Trademark Information

All SJ trademarks, service marks, domain names, logos and company names referred to on this Site are either trademarks, registered trademarks, service marks, domain names, logos, company names or otherwise the property of SJ or its affiliates or licensors. Other product or company names referred to on this Site may be trademarks of their respective owners. You may not use any trademark, service mark, domain name, logo, or company name of SJ or any third party without permission from the owner of the applicable trademark, service mark, domain name, logo or company name.

Jurisdiction and Governing Law

Access to and use of this Site and these terms and conditions are governed by Swedish law and the courts of Sweden shall have exclusive jurisdiction in relation to any disputes arising out of or in connection with the Site or any Submission. If any part of these terms and conditions is unlawful, void or unenforceable, that part will be deemed severable and will not affect the validity or enforceability of any remaining provisions.